![]() It’s important to include a detailed description of your brand history in your store. WeChat Advertising your brand story is as important as the product that you are selling. Most WeChat stores are successful because they provide a convenient and simple purchasing experience. If you are really serious about marketing to China, it is recommended to use professional support to make sure your store is localized with great user experience. Product descriptions should be used with caution considering that Chinese characters can make it difficult to load the details of your product page. WeChat stores often consist of a lot of detailed pictures. The design of WeChat stores is often related to brand image, but there are standard design rules to follow. The custom API integration is also available to you if you do not want to rely on a third-party platform to create your store. Your products and inventory will be uploaded to WeChat automatically in real-time. Popular e-Commerce sites such as Shopify, Magento, and Drupal are integrated with WeChat. Third-party WeChat store providers offer many different types of solutions for uploading products. You can build a stellar WeChat store within a short amount of time using third-party platforms. However, most brands rely on third-party providers (similar to how people use Shopify). If you decide to create your own store, you should conduct user experience research to find out user expectations of the local market. You have the option of creating your own WeChat store from scratch. Create a WeChat cross-border e-Commerce website.You can apply through certified payment agencies and local financial institutions or directly through Tencent. This account allows your customers to pay in RMB using WeChat Pay, and the payment will be sent to your overseas bank account. You need a cross-border payment solution to sell cross-border via WeChat. Apply for a WeChat cross-border payment account.This process can take up to two months and requires a US $99 fee. Option 2: You can also apply for an Official Account directly through Tencent (parent company of WeChat). ![]() If you decide to use this option, you will have to link your payment to a WeChat cross-border payment account considering the normal WeChat payment account is linked to the business license that set up your account. If you do not have a Chinese business license, you have two options of getting a WeChat Official Account opened: Option 1: You can borrow the license of a business partner or use a third party agent. A WeChat Service Official Account is always recommended considering that they have more features for marketing such as sales support. See below for a step-by-step guide to open your WeChat cross-border storeįor a Chinese company, you can open a subscription or a service account, otherwise, you can opt for WeChat Service Official Account if you are an oversea company.
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